At long last, Richmond’s fastest growing neighborhood now has its own fresh, bold logo and brand identity. The Scott’s Addition Boulevard Association revealed the new sleek design at its public meeting April 3.
The logo was designed by the Barber Martin Agency, a Scott’s neighbor that acquired and rehabbed an aging warehouse space at the corner of Roseneath Rd. and Leigh St. in the fall of 2017.
Graphic Designer, Bailey Jenkins, who designed the artwork, told SABA members BMA is so thrilled with its new space and energy in the neighborhood that it jumped at the chance to help design a logo that not only kept the integrity of the area’s history but also embraced the modern change underway.
Under the direction of COO and SABA Board Member, Greg Simos and Chief Creative Officer Deb Hagan, several artists dove headfirst into the effort to create a historic yet modern design. The art was then submitted to an association marketing committee that ultimately selected the design created by Jenkins.
Jenkins said she studied General Winfield Scott, the neighborhood’s namesake, before crafting her design. She said it was the goal to create a logo that could be used as a key system to help visitors navigate where they can find food, beer, shopping, residential areas and more. She said she wanted to define the eat, play, work environment unique to Scott’s Addition.
The core logo with the “SA est. 1901” can be accompanied by any number of icons like forks, pint glasses, and bags to indicate what type of business is being referred to on the neighborhood’s website, promotional items or on decals for the businesses themselves.
SABA president Trevor Dickerson said, “We want the logo to be used by everyone in the neighborhood to help build pride in Scott’s Addition, the same way the RVA logo has been adapted to show pride in Richmond.”
In addition to adding the logo to its marketing efforts, the Scott’s Addition Boulevard Association intends to use the new logo on banners that will mark the gateway into the neighborhood, and eventually add the design as a mural to buildings.
Alright, party people. Saturday is the day. The Irish Festival, Shamrock the Block, returns to the Boulevard from 12:00pm to 5:00pm. Grab your green and get ready for a good time.
By now you’ve likely heard of Tang & Biscuit, a shuffleboard facility, that opened in Scott’s Addition. Plenty has been written about it; About how big it is, and how it has 10-lanes, an event space with yard games or how it’s got a 50-foot bar – but I’m not sure anyone has written about what playing the game is actually like. So, I thought I would.
Recently, a group of us got the chance to experience it for ourselves. Just a random Friday night decision to try something new.
We arrived at 9:00pm, parked in the back parking lot, and walked into an already crowded Tang and Biscuit. I mean people from the front door to the back door were playing shuffleboard, cornhole, Jenga or Connect 4. Some were there to watch football, drink at the bar or just eat.
We waited a bit, maybe 10-minutes, for a lane to clear from the previous players. We then received our biscuits: four yellow and four black and were sent on our way.
None of us remembered how this game was played but a Lane Captain was sent over to give us the low-down on how it was supposed to be done. It was loud and I tuned out, so I just trusted that someone in my group paid attention and went along with what they did before realizing there’s a handy-dandy cheat sheet at each of the shuffleboard lanes. The laminated card is written like airline safety instructions; it’s got an illustration with step by step details and rules on what you’re supposed to do.
Similar to Cornhole, Horseshoes or Bocce, two players (opponents) are on one side of the lane while their partners are on the other side of the lane. All eight of the biscuits (pucks), yours and your opponents, are lined up in the bottom part of the triangle that is painted on each end of the lane. You shoot from there, taking turns pushing it to the opposite triangle and trying to drift it into the scoring zones.
Now here’s the deal: while the puck slides easily, there’s a finesse to it. Too hard and you’re smacking the back wall. Too soft and the puck is landing in the dead zone. You’ve got to get it just right to land it in the triangle. And when it gets there, it can’t touch a line or it doesn’t count. You also can’t land in the widest part of the triangle (the Kitchen) or you lose 10 points.
You can strategize and hit your own puck to get it into scoring zones, like a combo in pool, or do the same to play defense and push your opponent’s biscuit off the scoreboard. Kinda awesome and you can see where it gets beyond competitive.
We ordered drinks while we played. Most of us had beer but some did the Tangtails; Tang & Biscuits’ signature drink which is Tang powder mixed with various liquors and served in a cute lightbulb. You have to do it – because it’s part of the experience, but Tang is definitely an acquired taste. I’ll just leave it at that.
And, let’s face it shuffleboard is a game you can play while holding a tang (stick) in one hand and a Tang cocktail in the other. In fact, I would argue that I played even better once I did.
Because you have the lane for an hour your party of four can play several games while scoring yourselves on a chalkboard. Or, you can bring extra friends and play them when you move on and want to give other people a chance to experience it.
There is food to order. It was pretty good bar food but it did take a while to get it. Like, we were almost done by the time it arrived, we were told that was a fluke.
Like I said – the place was packed, and it’s so bright and cheery in there it’s hard not to stop and glance around at everything while you’re playing. I do think my favorite part was seeing so many different kinds of people having fun. Really it was a mix of young, old, black, white, families and singles and on and on. And yeah – it was just fun. Fun putting my phone down and just doing something together as a group. It feels bonding and indoctrinating.
Since it was a weekend the lane time was $50 an hour; divided by four that’s not too pricey. I’m pretty sure that’s cheaper than taking four people bowling – still costly if you add drinks and food, but I’d definitely go back.
The late summer, early fall was bustling with new ‘additions’ to Scott’s Addition’s social scene. So, we thought it would be a good time to update everyone on what’s moved in. (Prayer hands if I left anyone out.)
Tang & Biscuit This baby opened late August and boy is it something. The first indoor shuffleboard social venue in Richmond.
It’s called Tang and Biscuit because that’s what the stick and puck are called. I didn’t know that – I thought it was some catchy reference to the food and the cute Tang cocktails they serve in a lightbulb. Ooops.
Tang and Biscuit has 10 regulation shuffleboard lanes, a 50-foot bar, a kitchen serving a fun menu, and a back room full of large yard games including Connect Four, Jenga and Cornhole.
It’s also got tons of TV’s and big screens. Really an optimal place to play games, watch people play games or just people watch.
If you don’t play Shuffleboard and let’s face it, very few do, there are Court Captains that get you through it. The games are about $20 an hour, weekdays and $30 an hour on weekends. And yep – it’s kid friendly and has league play available.
Tang and Biscuit is located at 3406 W. Moore St. $
The young family that grew an orchard of apples and pears in Goochland County has now opened a tasting room inside the newly renovated Highpoint Building on Broad St. (yep, the building with Bernie Sanders painted on the side).
All the production of their awesome cider is still done on the 4.5 acres they have in Maidens, but they’re now bringing it right to us to taste in Scott’s Addition. They’re producing about 10 ciders now (according to their website) and you can sample on their outside patio or garden.
It is open Tuesday to Friday after 4pm and Saturday and Sunday after noon.
Courthouse Creek Cider is located at 3300 W. Broad Street. $
City BarreA friend of mine said City Barre is the chicest fitness studio she’s ever been to. And I don’t think many could argue that. It’s located in a former warehouse space but you wouldn’t know that with all the gold, velvet and ornate light fixtures that now fill the room. It’s swank!
There are plenty of Barre classes but the studio owner, Gretchen Stumpf, really hopes you’ll hang out a while and has added a comfy patio and lounge with self-serve coffee to her space.
A variety of classes are offered all week long, in a variety of time slots that begin at 6:00am. There are also several membership options to choose from but you can just drop-in and try a class.
City Barre is located at 1404 Belleville Street $$
Longoven wasn’t even a full-blown restaurant, just a pop-up in 2016, and was getting awesome reviews in Bon Appetit magazine. And now that it’s here in Scott’s Addition – it’s blowing guests away with its uber cool, minimalistic atmosphere and absolutely artistic plates of delicious food. A far cry from what that space used to look like, by the way.
I went in before opening and asked, “So, what kind of food do you serve, is it foofy, foodie stuff?” I wasn’t trying to be rude or ignorant but most food has a style and a theme. Co-owner Andrew Manning politely responded – “You should follow us online.”
Longoven’s menu is a la carte and served throughout the restaurant but walk-ins are welcome. There is also a Chef’s table and dinner is served off a tasting menu through reservations. You can also just pull up to the bar and grab cocktails, wine and beer.
A friend described it like this, “It was a unique experience. It felt elite. The ambiance is great and the way the food is presented feels more like New York, San Francisco or Chicago than Richmond.”
Longoven is closed Sundays and Mondays and is located at 2939 W. Clay Street. $$$
Aloi, which was once just a neighborhood food truck, opened in late July in the space that once housed Idle Hands Bread Company and flanks The Arcade on the corner of Leigh Street and Summit (Yes, the building with the retro Arcade mural that was painted over – but that’s a whole other story).
When it was doing food truck fare, they had a pretty awesome Poke bowl. Now a restaurant, the owner of Aloi who also co-owns Sabai, is serving up seasonal Contemporary American cuisine. It means they’re making food that’s in season and can be purchased from local farmers.
Aloi also has a full bar with cocktails, beer and wine and guests call it a “chilled atmosphere”. Reservations are accepted and it’s closed on Monday and open after 4:30pm most days of the week.
Aloi is located at 3103 W. Leigh Street. $$
Photo: M. Guyer
Perchwas probably our most anticipated restaurant opening of this year. Why? Because it’s housed in the old Joy Garden restaurant and part of the gateway into Scott’s Addition.
The landmark Chinese neon marquis façade is long gone and what stands now is a beautiful modern and inviting entrance that includes indoor and outdoor patio seating. It’s bright and airy and quite the contrast from the dark and dated restaurant that long-lived on Broad Street.
The menu is an eclectic twist on traditional Filipino cuisine, and the plating is fabulous. You can dine in the dining room, or the private community table with a clear view of the kitchen so you can see all the in’s and outs of what’s going on behind the curtain.
Perch is closed on Mondays and reservations can be made online. It’s located at 2918 W. Broad Street. $$
What do you know about Studio Two Three I have to say, the first time someone mentioned it, I didn’t know much (I was referred there when I was trying to save money for a t-shirt order). I was told classes were held there and you could learn how to screen print a t-shirt or how to use Photoshop for some DIY savings.
River City Roll officially opens its doors to the public today. It’s the first boutique bowling alley in Richmond and you have to experience it first-hand to understand what that term “boutique bowling” even means.
Stella’s Market is officially open for business in Scott’s Addition, right next door to Vasen Brewing Company in the Handcraft Building. The new grocery and café is not just bigger than its original location on Lafayette Street, it offers a little more.
As I walk around, I can almost smell the brisket and ribs. I’m still in a construction zone for sure and nothing is on the pit – but I have eaten a few plates of ZZQ, so I know what’s in store this March and I can hardly wait.
We got an update on the new restaurant going into the space that housed the old Joy Garden at 2918 W. Broad Street. Mike Ledesma’s restaurant, Perch, is set to open in February 2018.
If you haven’t taken part in Richmond’s rooftop bar scene, The Hof Garden in Scott’s Addition is a great place to start. I’ll admit, I was late to the launch of the new sky-high phenomenon, but The Hof was everything I was looking for and didn’t know I was missing.
